Each product in our collection starts with our in-house design team. We’re inspired by sleek, minimalistic designs and patterns. Each design goes through countless versions in partnership with our master craftspeople, from the materials, fit, comfort, sustainability and several wear tests to ensure longevity—no detail goes unnoticed or undiscussed—until it is exactly right. This is why it took us 9+ years before we launched Viranico.

We’re committed to fair pricing and quality products without the traditional industry markups. We do things differently. To make luxury accessible, we work directly with our family owned factory in Dubai & Italy, removing the middlemen to sell directly to you. Because we work in partnership with craftspeople, we get the very best quality at the best price. All so that you you get quality products that are built to last.